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Identiv, Kraft Heinz Collaboration Increases Interest in NFC in Consumer Products

"Brands will always look for ways to connect and engage with consumers, especially through mobile," said TJ Palladino, shopper marketing manager at Kraft Heinz.

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By: Anthony Locicero

Copy editor, New York Post

Recently, Identiv, Inc. collaborated with NXP Semiconductors, TPG Rewards, and Kraft Heinz to create the “Find the KRAFT Golden Singles” reward scratch game, powered by Identiv’s NFC-enabled tag and NXP’s NFC NTAG connected solution – and won a 2019 IoT Integration Award. Identiv’s NFC-enabled tags were embedded into KRAFT Singles 24-count instant redeemable coupon labels, which were available only at Walmart. “Walmart gave KRAFT Cheese premium floor space due to the excitement aroun...

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